FeaturesMeasure
From the tap to the purchase
Every tap is followed through: the install it led to, the opens after it, what the person did in the app and what a campaign cost to bring them there. All of it is first-party, counted without an advertising identifier.
Campaigns
The path from click to revenue for each campaign, source and link.
From click to purchase
Clicks
2,445
Taps, clicks and QR scans
Installs
149
6.1% of clicks
Opened again
119
80% of installs
In-app events
152
1.0 per install
Purchases
18
12% of installs
Revenue
$3,830
From 18 purchases
Install matches
64 exact · 85 estimated
Spend and return
| Campaign | Spend | Clicks | Installs | Cost per install | Revenue | Return |
|---|---|---|---|---|---|---|
| summer_saleMeta | $1,240 | 1,480 | 96 | $12.92 | $2,530 | 2.04× |
| creator_mayaEntered | $400 | 612 | 41 | $9.76 | $1,010 | 2.53× |
| winter_pushMeta | $310 | 353 | 12 | $25.83 | $290 | 0.94× |
How it works
- 01
Each request is classed
As a person, a bot (preview fetchers and crawlers) or a scanner (security tools that open links in email). Dashboard totals count people.
- 02
Installs are tied to taps
With the method recorded on each one: exact, through the Play Install Referrer, or an estimate with a confidence score.
- 03
The app reports what follows
Opens and events you track from the SDK, including purchases with a value and currency.
- 04
Spend goes next to revenue
Type in what any channel cost, or import it from a Meta ad account. Cost per install and return follow.
What is included
- Unique counts: a click is unique when it is the first from that visitor on that link in the hour, recognised by a hash that changes daily, not a cookie.
- QR scans counted separately from taps.
- Country, region and city, operating system, device kind, browser, in-app browser and referring website.
- A live view of clicks as they arrive.
- Click-by-click history for 30 days on Free and about 13 months on paid plans; daily totals are kept for the life of the project.
- Past clicks can be reclassified when a bot is identified later.
Where it stops
- This is not an ad-attribution suite. It can read what a Meta campaign spent, but it does not see who saw an ad.
- No ad-network integrations and no multi-touch attribution, on purpose.
- No full IP address is stored for a tap, so a single visitor cannot be looked up by address.
The detail
Start with one link
The free plan has no time limit and needs no card. Create a project, add your app, and send yourself the link.