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What do app links cost?

Say how many apps, links and teammates you have. You get the plan that fits and its yearly cost, next to the price each other service starts deep linking at.

Free. No account, no email.

Each app is one project.

Links you keep, not clicks.

Including you.

Your own link hosts.

Clicks are not asked for because no DL2App plan counts, caps or bills them.

DL2App plan that fits

Free free

Nothing a year, with no time limit and no card. Deep linking, deferred deep linking, a custom domain and export are included, as on every plan.

Where deep linking starts elsewhere

ServicePrice recordedA year, at that priceAgainst your planWhat it does for apps
DL2AppFree$0Opens the app, or the right store, and carries the link through an install, on every plan.
BitlyDeep linking starts on the $199 a month plan.$2,388$2,388 moreRoutes to apps on that plan. No deferred deep linking is documented, and Bitly says it does not track app installs.
RebrandlyDeep linking starts on the $149 a month plan.$1,788$1,788 moreRoutes to apps on that plan. No deferred deep linking is documented.
Short.ioDeep linking starts on the $48 a month plan.$576$576 moreRoutes to apps on that plan. No deferred deep linking is documented.
DubNo price was recorded in our research.Not knownMobile SDKs for iOS and React Native were in beta, with Android marked “coming soon”. Deferred deep linking copies the link to the clipboard, with a fallback it describes as unreliable on shared networks.
onelink.toFlat pricing from $10 a month, in a group of products priced at $10 to $40.$120$120 moreRoutes each visitor to the right app store. Our research treats it as a store router and records no deferred deep linking.
BranchNo public price list. The figures found ($199, $299, and a $100,000 marketplace listing) disagree with one another.Not knownDeferred deep linking on both platforms, with SDKs for native, React Native, Flutter, Unity and more. Part of a wider measurement suite.

Other services' figures are the lowest plan our research found deep linking on, as of October 2026, times twelve. They leave out yearly discounts, do not account for those plans' own limits on links, clicks or seats, and may have changed. Check each service's own pricing page before deciding: bitly.com/pages/pricing, rebrandly.com, short.io, dub.co/pricing, onelink.to/pricing, branch.io.

What to ask before comparing prices

  • Which plan opens apps at all? Several link managers sell short links cheaply and keep app routing for a higher plan. The table above lists the plan it starts on, not the cheapest plan.
  • Does the link survive an install? Sending someone to the store is routing. Opening the right screen after they install is deferred deep linking, and many services do not document it.
  • What is metered? Clicks, links, QR codes and seats are all counted somewhere. A plan that is cheap at launch can cost several times more once a link gets popular.
  • What happens to your links when you stop paying? Printed QR codes and links in old emails outlive any subscription. Ask whether they keep working, and get it in writing.

The longer comparisons, with sources and caveats, are on the pricing page and in Bitly, Branch, onelink.to and Firebase Dynamic Links.

DL2App prices are flat and public: Free, $19, $49 and $99 a month. No plan meters clicks, and links that are in use keep redirecting if you stop paying.

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